What political blog means

Looking at any election happening at the moment we can see how along with website and video advertisement blog is a tool that has become the central point of modern day political campaign. It namely provides an image of the candidates openness to the communication with the individual voter. The political candidates Blogs are written so that they emphasise the availability of the candidate and the personalised experiences of the candidate with his voters. These are presented on pictures, on videos and there are even interviews with them, we can see their full names, their faces and how passionately they think about their candidate.

But Blog is of even greater importance to the PR people leading the campaign, the blog provides them with the possibility that at any time they can respond to any happenings. They are able to post any developments or issue statements and not only as the PR team of the campaign but in the name of the candidate.
That there is a lot of energy being put into the blog postings on the candidate sites, can be seen by the sheer number of post on them and how they vary in their content. As claimed by Croteau and Hoynes
The media’s influence on a hundred politicians has much more significant effect and pronounced implications that their influence on a hundred regular voters. It is insiders- politicians, lobbyists, campaign managers, financial contributors, and so forth- who pay closest attention to, and are most likely to be influenced by, the media. Nowhere is this more evident that in the changes in political campaigns in response to media coverage.

Blogs are designed so that on them various different interested profiles can get the information they might sought after. From the posts that focus on pictures to the newspaper clippings, speeches, and event commentaries can all be found there.

Blogs in political campaigns, we could say, are formed so that they combine the most accurate information about the policy of the candidate (composed so that they leave no space for misinterpretation), that they show the closeness of the candidate to his constituencies and his familiarity of the problems they have. Alongside to these information serious PR elements are added intended for the journalists to be able to get them and also that they take in the consideration the previously mentions personality features of the candidate.