In the 1960's and 1970's music groups started to produce the first music videos. By the 1980 the music video has played a very significant role in the production of music and becoming a increasingly important element of the TV program. With the birth of Mtv the place of music and music video changed for ever. With the growth of popularity of internet and tools such as youtube and myspace it has become easier for new bands and directors to present their work. The new media has even proven itself to be easily capabe of creating it and now the new media has changed music and music videos. The new media has even proven itself to be easily capable of creating its own stars and bands as proven on the case of the Arctic Monkeys.
In the course of the seminar New Media and Society I am interested into finding out how the internet changed has the way music and music videos are produced, advertised and presented trough this new media and how this has infuenced the perception and role of the music videos in the society.
