World Wide Music Videos

In the title of my blog I have already indicated that I would like to examine the changes that have occurred to the music video with the appearance of the Internet. I have been reading a book written by Saul Austerlitz titled Money for nothing, about the history of the music video and how it has developed into one of the most representative forms for music and into an art form. And I started to realize that the new media enable an all new set of possibilities of not only music video production but its manipulation for different promotional purposes.
On the internet video share programs two very evident new types of music video have appeared in the past couple of years. The first is the parody to the original music video and the second is the appearance of political music videos. It is the ones with political content I am planning to focus on. In the past couple of years the political world has been getting more and more aware of the mobilizing power of the internet. It would not only permit the candidates and parties to present their views but also their voters to express their support in a creative way and trough music video.
I plan to look at the different music videos which support different political parties and candidates. I believe it is a very good time to do so as 2008 is the election year in the U.S. and a comparison will be able with the videos made for the candidate champagne that has already started in the past year. Also I intend to look for any similar music videos that would have been produced for the past presidential election in Slovenia.

Source:
Austerlitz, Saul (2007). Money for nothing: a history of the music video from the Beatles to the White Stripes. New York: The Continuum International Publishing group Inc.